

In 1976 in a cellar in Denmark, a young silversmith, Søren Nielsen, created a small silver orb with delicate faces sculpted onto it. When he drilled a hole through his creation, the very first Trollbead, ‘the Mask’, was born. At first, Trollbeads could only be found in a tiny jewelers shop in Copenhagen, until they caught the eyes of customers and requests for new creations in different symbols and shapes flooded in. The legacy of Trollbeads had begun.
Trollbeads are a collection of over 500 beautifully crafted sterling silver, glass, 14ct and 18ct beads combined with natural pearls and precious stones. Each bead has its own tale, taking inspiration from mythology, astrology, fairy tales, cultural diversity, and everyday familiar symbols.
Masterfully created by hand, with a core of sterling silver that allows the beads to run smoothly over a beautiful fox chain with double-sided clasp, Trollbeads can be arranged in any combination you can think of, giving you the chance to express your own individual style and tell your unique story.
Trollbeads stimulate the senses, providing opportunities for the imagination that knows no boundaries.
Twenty independent designers are dedicated to finding new materials, designs and messages to uphold the Trollbead legacy and vary the collection. Two new collections are released each year, with a surprise collection being released at random.
Today, Trollbeads are found internationally, in more than 40 countries from the United States to Holland and Japan. Though they’ve come a far way from Søren Nielsen’s cellar workshop, what hasn’t changed is the exquisite craftsmanship, detail and quality that goes into the creation of each handmade bead, making Trollbeads a magical storytelling journey for collectors and wearers around the world.


